Video begins with a woman and two children sitting at a table. There are two bowls of cereal, some chips and fruit on the woman's side of the table. The female child says "Cereal" and the woman takes a piece of cereal from the bowl and hands it to the child who eats it. The male child says "Chips" and gets handed a chip which he eats. On screen text reads "Capturing motivation: Manding during snack". The female child says "Chip" and gets a chip which she eats. The male child asks for another treat and gets it.